No matter what niche you’re in, it’s quite easy to create a membership site for it. You can find various tools and services that allow you to get started for a reasonable fee, or even for free. Yet there’s more to the process than just building a membership site. Your goal is to create a growing membership for your site. The more effort you put in gaining new customers, the more successful your membership site will be in the long run. If you apply the three techniques we’ll be covering below, you’ll be able to attract a steady stream of members to your site.
Free trial memberships can be a great way to get more people to join your membership site. Many membership sites use this tactic and get great results from it. When you try to sell someone a membership, they may hesitate, as they don’t know for certain how much they’re going to like it. A free trial allows them to sample it without paying up front. Your membership site will seem like a safe decision when you don’t try to immediately sell members something. By letting them explore your site for free, you’re also showing them you have confidence in what you’re offering. What should be the time limit for this free trial? Whether this is three days or thirty days, or somewhere in between, is your choice, and you can test different free trial periods to see which converts best.
Customer service is something that’s vital to focus on when you have a membership site, just as important as the content you provide people with. The kind of customer service you offer can be the difference between members feeling like they’re receiving great value and feeling like your site is a waste of their time. This means you have to be easy to reach, and willing to answer any questions that come up.
One advantage to owning several membership sites is that you can use cross promotional strategies, where each site promotes the others. As your marketing endeavors grow, you’ll probably want to build a few different membership sites to maximize your profits. And chances are that most of these sites will be closely related focused on various sub-niches. As you persuade members of each site to join others, perhaps offering them special incentives, you can get much of your promoting done for free, and very quickly, as these people are already your customers. You can target any niche using this very effective tactic.
There’s no denying that it takes some work to create and maintain a membership site. This is, however, a potentially lucrative business, and one that can provide you with a dependable and growing income. The above tips, combined with a sustained commitment to providing your members with great content will allow your membership site to succeed.
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