Email List Management

Copyright 2005 Brian Beshore

How do you get the most out of your list?

We all know that a lot of marketing is done to a list but, say
you have a sizable list. Now what? Once you have a list of any
size built-up, you must start broadcasting to it. This is
important for a couple of reasons;

1. You have to realize that a good percentage of your list will
have people that are new to marketing on it. You might think of
these subscribers as being in a kind of stasis–they’re really
just checking things out. So one purpose of broadcasting is to
stir up some interest or excitement among these new-comers. One
good way to do this is with contests. For example a friend of
mine had a referral contest and the prize was $200.00 cash. The
great thing about this contest was that, even if you didn’t win,
you still got a lot of really great free things for signing-up,
and it was free also.

2. You will make many more sales and sign-ups with your
broadcasts.

Don’t broadcast more than about once a week, but do broadcast.
One week, give away freebies, or have a contest or business
tips, the next week advertise. Be charming and entertaining. Use
some flare, to have a more distinct personality and stand out
from the crowd of faceless form letters!

Remember, if you don’t broadcast to your list and keep it
active, your list may soon shrink to nada.

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