As most people who own and operate websites would know having a means to be able to communicate one on one with your audience is huge. Many people that I know of have developed huge mail lists as a result and believe me, just about anyone on earth can simply install a Popup Domination plugin and get a ton of new subscribers, but at the end of the day, what are we supposed to do with these subscribers? Is there a way that we can do something good with these subscribers that may result in a monetary return at the end of the day? Well, I’m not going to teach you how to make money today, but I am going to teach you the right way to treat your subscribers.