Video marketing exploded on the IM scene a few years ago because it works so well for generating traffic to all kinds of offers. Videos have become a staple diet for many of the web users these days because they prefer to consume information in the easiest manner. Optimizing videos is just as important as optimizing a landing page or sales letter if you want good SEO and conversions. You will be sorely disappointed with your video marketing efforts if there is no optimization done to them. In the following article we shall be looking into three simple tips that you can use right away to optimize your videos effectively.