List Building

To your subscribers, your mailing list is like a cup of coffee. Too hot and they can’t drink it. Too cold and it loses its appeal. But when you get the temperature just right they will enjoy what you serve up to them.

Subscribers will find your mailing list too hot if you send them new messages too frequently. On the other hand, if you go months or even years without sending them anything then your list will go cold as their attention shifts elsewhere.