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Video marketing exploded on the IM scene a few years ago because it works so well for generating traffic to all kinds of offers. Videos have become a staple diet for many of the web users these days because they prefer to consume information in the easiest manner. Optimizing videos is just as important as optimizing a landing page or sales letter if you want good SEO and conversions. You will be sorely disappointed with your video marketing efforts if there is no optimization done to them. In the following article we shall be looking into three simple tips that you can use right away to optimize your videos effectively.

You’ve heard the term SEO Copywriting, but you’re not quite sure what the term means. Search Engine Copywriting is where a person creates content that will appeal to search engines as well as human readers. This new form of writing for the web, if not done correctly, may be frowned upon. Put simply, SEO copywriting rewrites existing text for new uses. The content created by SEO copywriters, to put it plainly, thrives on targeted keywords. But that doesn’t mean you should pull out your thesaurus, look for several related words and stuff them into your copy to help it rank in the search engines. Any content that doesn’t have the right density of keywords is regarded as spammy content by all the major search engines. SEO Copywriters, then, are always mindful of their keyword densities when it comes to the content they write. Also, SEO copywriting is different than regular copywriting because the focus is on writing for both search engines as well as humans who are looking for new information. This system of writing isn’t difficult, but there is a learning curve. Get started right now on your road to Search Engine Copywriting with the following tips.