When you have to print posters, flyers, brochures, sales kits, and other marketing collaterals, you would probably need a commercial printer that provides high-quality but cheap printing services. Selecting the right printer can be the difference between success and failure of your advertising collaterals.
Assuming you find a promising service provider, you need to ask the representative some questions first before signing a contract so you can save money.
1. Is the printer specialized in offset or digital printing?
Getting cheap printing services for massive quantities is possible if you use an offset printer. Offset printing is ideal for bulk printing. The company utilizes an economy of scales—the bigger the the quantity ordered, the less costly it is per unit. However, if you only need a few copies, then go to a digital printer, which offers a good price for small print runs.
2. How many colors do they offer?
Many companies advertise themselves as being a 4- to 16-color press. Basically, the more colors their machines can handle, the brighter the prints are and the more color choices are available. However, choosing the company that offers more variety in color choices is not always a cost-effective idea. For instance, contracting a 16-color press for a 1-color print job would be a waste of money.
3. Are they using up-to-date technology?
If you are searching for cheap printing services, then select a commercial printer that utilizes modern machines. Older machinery needs more time and money to prepare, maintain, and operate, not to mention lower efficiency and more people to run it. In most cases, the price of operating older machines is passed on to customers, translating to a higher overall production cost.
4. Do they have multiple shift operations?
Commercial printers that fully utilize their machines by letting them to run for 24 hours a day are most likely to offer you a better rate. Also, because production is running 24 hours a day, they will be able to reduce delivery times.
5. Do they outsource aspects of the print job?
Commercial printers that offer cheap printing services do all print jobs in-house. Outsourcing the whole or part of the job requires additional cost, which is passed on to the customer.
For cheap flyers, posters and leaflets printing services, contact Wales Print.