Does Your Squeeze Page Have Purpose?

The squeeze page of any online business can be considered the most important component of any marketing plan.

Appropriately referred to also as the ‘gateway’ page or landing page, the squeeze page is generally where an online business will capture the name of a website visitor. In hopes these names will convert into repeat customers into the future, the ‘gateway page’ is the cornerstone upon which an online business is grown. It is the key to your list building efforts.

Online marketing often involves a lot of flashy copywriting with eye catching graphics and bold headlines. Ironically enough however this type of ‘pizzazz’ should be left out when constructing a squeeze page.

Setting aside list building for a moment let’s examine the intent of any landing page and what it is we need to consider before we begin to drive any traffic to it.

Since this page will be the first thing any website traffic may see we need to consider WHAT and WHY it is they’re here for in the first place. Obviously we set up some sort marketing campaign that attracted them so now we ask ourselves ‘what is it they are expecting or want’?

Obviously you can assume that if they’ve responded to your ad their needs are related to what it is you are promoting.

Well the key here now is how QUICKLY and CLEARLY you can communicate your ‘solution’ to their problem or convince them you can fill their needs. If your message is unclear or off target your website visitor will likely disappear forever.

In addition we also need to consider what we can do to ‘help’ encourage visitors to leave their contact information.

The use of some sort of free giveaway generally works well on your squeeze page as that added ‘incentive’ for website visitors to subscribe to your list. Attention needs to be paid to how well this gift relates to what it is you’re promoting or the problem you are trying to solve. Is it something that would appeal to your visitor or address their needs?

Building a squeeze page involves much consideration towards what your website visitors want or need. Are you addressing these issues clearly and quickly with them on your landing page? Does you free giveaway serve a useful purpose for them? If so you’ve got a new subscriber. Next up we’ll discuss the appearance of our landing page.

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