Considered as a tricky business is Internet marketing especially if you don’t know what you are doing. Because of this reason, there are a lot of marketing beginners who constantly execute some of the top Internet marketing blunders known to the cyber world. As long as you can educate yourself on the basics of site design and content, then building a clean and workable website can be very simple. And if you fail to learn the most important aspects of web site creation? You will most likely commit some of the deadliest internet marketing blunders the World Wide Web has ever seen.
Letting your webmaster compose your site copy is a significant Internet marketing mistake that is frequently made. Webmasters are generally not trained to write text, and most probably cringe at the thoughts of having to write the copy that will be viewed by thousands.
When it comes to marketing and promotion, experienced copywriters are very knowledgeable and therefore it’s possible to attract large amounts of traffic because of their exceptional copy and unique ideas.
Poor website design and navigation is also considered as a major Internet marketing blunder. Aside from being clean and simple, a site design should also have a search box on the top as well as clickable categories running down the side. Small thumbnail pictures should accompany each product, with larger, crisp photos just a click away. A great internet marketing technique is to have a separate section of the web site specifically for sale and discount products, and another page for seasonal items.
Forgetting to include contact information on your web site is another huge internet marketing mistake. Do you think anyone would want to buy from a company that cannot be reached? Your web site should always include a telephone number, e-mail address, and shipping address. Your website should also have a link to your email address on the homepage and include a separate page solely for contact information as well.
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