As an entrepreneur or business owner, you know its critical to be in touch with your customers. That’s how you stay ahead with them, and how to trust you. And I’m sure you’ve heard many times, if people trust you, they’ll buy. Email marketing also increases your chances of getting word of mouth, because people can easily send your e-mail to friends and family, a beautiful and effective recommendation for your company by someone’s friend or member of the family!
The easiest and most effective way to stay in touch with your list of existing customers and prospects is through email marketing. The way to make it automatic, so you do not spend hours and hours emailing all of your prospects is to use a service called an autoresponder. Thats just a fancy name for a service that automatically sends emails on a predetermined schedule to your list. If you wanted, you could sit down one day and write thirty different emails, then tell your autoresponder service to send a different one each day to your entire email list for a whole month! It is probably exaggerated and many customers get bored if you bombard every day, but this example shows you the power of autoresponders. Imagine if you had to write a separate email every day to each of hundreds or thousands of people on your email list for thirty days. You will not see it, but you could do with an answering system messaging. If you’ve ever signed for something online, it is likely that you’ve been on the receiving end of an e-mail responder. So, Internet marketers use them because they work so well.
There are several good market for e-marketing services, such as iContact, Constant Contact and AWeber. They are in the range of $ 10-15 per month and incredibly easy to set up your account. I personally recommend iContact, as I have used all three I mentioned in this article, plus another called 1ShoppingCart in my own business, and revealed that the iContact system to be the easier and more fun. Then, if you have a bunch of e-mails of existing customers, you can download a list of your e-mail to existing customers from an Excel file to your new account and you’re ready to go! As you add new names to your list by using strategies such as squeeze pages or opt-in pages, these new tracks will be automatically enrolled on your list if you can market to them in the future.
Now that you’ve set up your account and transferred the list, it is time to start communicating. It’s okay if you only ten people on your list, simply start communicating with them and value to them twice a week. daily emails are usually too often and sometimes boring, unless specifically those enrolled in a peaking. However, if you communicate with your list of no less frequently than once every two weeks or more, you run the risk of forgetting the people you fully in the information age and attention span ! Another useful tip: dont use ALL CAPS or exclamation points in your e-mail subject lines, because the spam filter will likely identify these emails and remove them before your customers to read.
When we think about the content of your e-mail, short, a few paragraphs at most and keep your content focused on a key message. You try to deliver an important message in your e-mail, do not tell them everything about your business or anything you can do for them. Remember, youll be communicating with your audience again soon enough! And be sure to keep your content interesting and useful, so that your customers are used to open your e-mails and not just delete them as useless promotion. Useful and fun, and / or entertainment is all the more powerful for growing your relationships with your prospects and customers dry of information overload, or too promotional.
Now that you’ve written the first e-mail, you can create an autoresponder series in your e-mail marketing, and to this e-mail the first of the series answering. Then you can write as many follow up messages as you want, and set will be sent automatically to this list, for example, day 4 and day 7 and day 12, etc. This way, you can hit a months worth of marketing of a sudden, quickly and easily! You have now enabled your company to communicate with customers and prospects instantly and continuously, for only a few dollars per month. Email marketers should pay for itself very quickly, as usual, just one new client or an addition to the sale to pay the service itself.
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There are several ways to find new customers and make more money on the internet but nothing makes sense if you are implementing the essential strategies fundamentals that are available now. Once you have tons of relevant traffic, you can draw your own. Discover how to harness the power of the Internet to create your own cash producing machine. Join