Provided that a Squeeze Page gets the targeted traffic, the next thing to check is the rate of conversion. This means the number of web visitors converted to customers after seeing the page they landed on. It is significant that the squeeze page has the ability to entice viewers and push them to be customers or potential customers at start.
It is true that one can learn from the other Squeeze Pages being used in other businesses. However, simply copying the components in other successful squeeze pages without having one’s own theme will not work. Every page must have a unique touch that depends on the business.
To tap the emotions of the viewers, the Squeeze Page must have a powerful content. In order to have one, the strengths and weaknesses of the product, service or business must all be noted. A good copywriter can be hired to do this; but no matter who writes the content, there are some ingredients that must be taken into account. The details on making a sale must include powerful words that would psychologically trigger viewers and compel them to take action.
To add, the most effective way is for the content to provide a solution to a certain thing. The message must be focused on who are the people that would most probably need the solution and to what problem the solution would be an answer to. This makes the squeeze page confident and would easily gain the trust of the viewers; therefore enticing them to take part of what is being offered.
Furthermore, it would be best to have a specific one-time offer rather than a lot of offers that a customer could buy. The latter will just scare the potential customer, thinking that the page is just all about purchasing. The sales pitch in a page must have the powerful words, time-bound specific offer that consists of the details about the product. In addition, the time stated in the offer must be real as credibility relies on it.
Moreover, the use of fly-ins and pop-ups could also create the necessity to purchase or to insist on the offer bounded within a certain timeframe. A countdown could help like within 5 minutes the offer will be given at the lowest price.
On the other hand, the squeeze page may also contain only a killer headline and the list of benefits, encouraging viewers to be a part of the business by giving their contact details. In this, psychological triggers must also be present; and the security that the email addresses of the visitors will not be given to spammers.
The elements of the content mentioned will surely help in making an effective Squeeze Page. This would be great when signing up for a Traffic Exchange program. These programs make it certain that the target traffic will be led to the page. Once the page is viewed, potential customers will be led to take action. In the end, higher conversion rate will surely be noticeable a few months or weeks after the squeeze page gets exposed to the targeted traffic.
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For over 2 years, Paul Conway has been an Internet Marketer. Using free resources, he has built a profitable online business. To know more, see free traffic