Majority of all websites use the written word as their main medium of delivering their message on their web pages. And all internet marketers need a well written copy to present their ideas and proposals to their target customers. What they usually do is that they create a web page where they would put a sales letter or page and try to sell a product or service. Their aim for conversion differs, whether to actually make a sale or to entice the visitor of that page to sign up for their email list. Now it all boils down to having a good sales letter and one of the ways to do that is by getting a writing course just like the Simple Writing System.
Sales copywriting is an important part of internet marketing because with the way the web works today, it relies heavily on the copy. But writing sales copy, as the John Carlton copywriting courses might also claim, is no easy task. It is different from merely writing an article because with sales writing, you are aiming to make a conversion. Your aim is to convince the reader to do a certain action that is beneficial to you. And it is more than just giving them information about your product or service.
Doing any form of sales copywriting is not just putting words together. Some say that it is a science to itself, more than an art. Here are some helpful tips to get you started on writing sales copy.
The headline is where the reader’s eyes first focus on.
That is why it is important you put an extra bit of care when crafting your headline, especially if that headline is for your sales letter. To fully understand the importance of the headline, think of the time you passed by a magazine stand. More probably that once or twice you have been enticed to pick up a magazine because you got intrigued with the headline or the blurbs, those short titles or teasers on the cover. If you look back at it, you will notice that the headlines were written with a sense of excitement, urgency and perhaps even wittiness. You should start observing and learning from these magazines on how they write their headlines and incorporate that to your own sales writing.
Focus more on the benefit of your product or service.
When doing your sales copywriting, always think about what the customer will be getting when he purchases your product or service. Because that is the only thing that will get him interested to give it a try. Stop talking about the features of your product, but more on what the customer can get from it. For example, if you are selling a keyboard, do not talk about its ‘state of the art design’. Mention that it ‘can ease the stress off your fingers after hours of typing’. Don’t you think the last one’s a better copy?
Give your target customer an avatar.
You can never please anybody, and with that it also goes to show that you can never sell your product to everybody. That is why many successful copywriters resort to creating an avatar to what they perceive as the perfect reader or customer for their sales letter. Often they go to such lengths as providing specific tastes or preferences for their avatars. From the colors that their avatar prefers to the kind of candies they like, from its gender to its temperament. By having an avatar with a good history and well thought out qualities, you can write your sales copy specifically to that kind of person, and not just to every person in the world.