Internet marketing is driven entirely by Search Engine Optimization. This is why there are so many articles, books, seminars and conversations dedicated to the subject. Most marketers, even beginners, understand the necessity for high page rank. The good news is that there are many easy to follow methods of SEO that do get results. This article discusses a few quick and easy tips you can apply for better SEO.
All your site’s pages need to have unique title tags centered on keywords.
This will involve going into your site’s code and doing a little bit of changing things. Adding these tags isn’t all that hard, which is a good thing. If you don’t feel comfortable doing it yourself, you can always hire someone else to do it for you but all it takes is for you to type them in. Laser targeted keywords are what you should be using. Search engine spiders use these tags to determine how to categorize your page when it comes to search results. The keywords you use need to concentrate on the brand you are building rather than the actual name of your business.
Create content for your readers and not the search engine spiders. It’s probably quite obvious but it is so important that we need to say it again: write for your readers and not for the spiders. People won’t buy your products or use your services if they have no idea what you are trying to say. The result will be that you’ve wasted hours trying to make a robot happy. You’ll have nothing to show for it. When you are writing, you need to think of the people who will read your content and make sure they can understand it. The results will be reflected in your bottom line.
Images are not generally noticed by search engine spiders. This is why you need image tags, image descriptions and a caption. These are the things spiders are much more likely to notice and process. Your images will give you a much greater SEO boost when you include these things. It would be a mistake to try to cover up keyword stuffing with the use of images. You will get a nasty slap on the wrist for doing this. You want to be “white hat” in all of your efforts for better SEO. You’ll get much more bang for your buck when you use these tools to get your photos noticed wisely.
There are so many different things to think about when you first start to take on search engine optimization. Despite the fact that many people are intimidated by SEO, all it takes is some homework, a little hard work and you’ll soon be ranking highly in the SERPs. The advice in this article will help you take the first step. It won’t be long before you find even more to keep you going.
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