If you concentrate on delivering relevant ads that convert then you can get a decent return on your investment from every AdWords campaign you create. Google increases the Quality Score of your account as a reward if you have ads that perform well. So, below is some advice on how to increase your Quality Score.Traffic Travis
Get a Better CTR: Your clickthrough rate has a major impact on your Quality Score, which is why you need to do everything you can to improve it. Your whole focus should be on improving your CTR, and every step you take from tweaking your ad copy, optimizing your landing page, adding and removing keywords should be taken to this end. Google doesn’t let anyone know how important a role CTR plays in their algorithm, but the truth is that the quality of your ads is essential and it will help you increase your CTR. It’s a positive situation all round because not only will you increase the exposure of your ad when you get a large number of clicks but you will also be paying less while keeping your high position. If you want your Quality Score to increase, then you need to target a CTR of at least 30% to 40%. Having a good Quality Score will make things a lot easier for you in the long run, so the fact that it will take some time to increase your CTR is actually worth it.
Keep Your Eye on the Landing Page: The landing page is a critical element that can lead to the success of a Google AdWords campaign. It’s common sense, your landing page is not only crucial for getting a good conversion rate, but is also important when it comes to saving money on your campaign. How do you do this? When you have a high quality score, your bids go down, which means you end up paying less. The key is to ensure that the content in your ads is perfectly suited to what’s written in your landing page. You want a substantial landing page that includes every element that could be original and substantial. Also, create an ‘About Us’ page and link it to your landing page, it will make it more relevant and quality. Providing a link to a “Privacy Policy” on your landing page is essential because Google considers such pages to be essential.
Use Geo-Targeting: Personalizing your ads according to the location is one more thing that gives you a higher clickthrough rate. Google studies how well different ads perform in terms of the areas they are targeting. So, for example, if you have a high CTR somewhere, then the Quality Score for that zone will also be high. If the conversion rate is better in that zone, then you could think about bidding a little more. It can be done with no detrimental effect on your campaign, but it isn’t necessary to increase your bid.Passive Niche Profits
Make sure you are intimately aware of Google’s quality regulations so that you can be certain you are doing everything properly. The good thing is, Google doesn’t hide quality information when it comes to improving your campaign’s performance, so why not make use of the knowledge provided to you by them?
Cash Renegade. This article, What You Should Know About Increasing the Quality Score of Your AdWords Campaign is available for free reprint.